I have been sent here from the future to hold up a mirror and show you how your use of Twitter is eroding humanity
My supposed improper use of the "This is fine" meme is an attempt to illustrate how overused this meme has been shared, often incorrectly or in inappropriate circumstances. Once you realize this you will see that my true use of this meme is, in fact, fine.
The term (and accompanying GIF) "Dumpster fire" has been leaned on repeatedly for years to express many situations that, in reality, are not as chaotic as you might think. Not everything is a Dumpster fire; by saying that they are, I call attention to the abuse of this meme.
There are simple ways to communicate the sentiment "I don't know." Using the ¯\_(ツ)_/¯ emojicon as a crutch is neither clever nor value-adding. I do it to make the better, more salient point that just as you "don't know," many of us "don't know" how to communicate effectively.